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Innovative E-Tail Site for Packaged Goods Giant

Download the Case Study (PDF, 61.7 KB) ( requires Acrobat Reader ).

Robert Half Technology Salaried Professionals Assist in Delivering an Innovative E-tail Site for a Packaged Goods Giant

Company Profile
The client, a major producer and marketer of foods, is a Fortune 500 company with $11 billion in annual grocery sales. Its brands include more than 100 of America's best-known food products, featured in virtually every U.S. grocery store.

Industry: Branded Food Products
Location: Midwestern United States

Business Dilemma
The company's snack foods division acquired new production technology which allowed consumers to personalize one of the company's popular fruit snacks with a child's name, a message and a simple graphic - all digitally imprinted in color on the snack's surface. Now the new product needed a colorful, animated, interactive website to attract parents to design and order personalized snacks for their children. The site had to be as bright and appealing as the product itself - and had to be tested, approved and in production in less than three months, when media promotions were scheduled to launch.

Robert Half's Technology Solution
Robert Half Technology's Salaried Professional Service provided the client with a team of six experienced web designers, application developers and a senior web project manager, all skilled in Microsoft VB.NET development tools on the Microsoft ASP.NET framework. Working 60-to 70-hour weeks, they helped design, develop and test the site - complete with enhanced animated demonstrations, cartoon characters and sounds, and simplified step-by-step ordering. The e-tail site was then linked to back-end Oracle® and SQL databases in the food giant's existing payment system, customer database, manufacturing system and shipping system. The process was successfully tested end-to-end and went into production on schedule.

The Bottom Line
Based on this project's success, the Robert Half Technology consultants continue to produce promotional websites for this client's most popular brands and new products.

About RHT SPS
Salaried Professional Service (SPS) is designed to provide experienced IT professionals on a long-term basis, when turnover must be minimal. Our Salaried Professionals have chosen a full-time career with Robert Half Technology, which includes a competitive salary and Fortune 500-level benefits. This allows them to have 100% focus on your unique needs and helps reduce staff disruptions on projects. The result is efficiency at its best - optimum productivity when you need it the most.